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AccorHotels rebranding exercise in Dubai

In a recent development, AccorHotels announced the extensive conversion and rebranding of a former Sheikh Zayed Road landmark into the Mercure Dubai Barsha Heights Hotel Suites & Apartments.

The property is currently undergoing the first of a two-phase comprehensive refurbishment and is expected to open under the Mercure brand by late May 2017.

The property will feature 120 rooms once renovated, as part of the first phase. The second phase of renovations will focus on additional guestrooms and facilities. This will enhance the hotel from a four star ranking into five stars in the form of hotel suites.  The renovation and refurbishment is anticipated for completion by end of 2018. Upon opening, the 1,015 room hotel will be the largest Mercure property in AccorHotels’ global portfolio.

The upscale hotel and apartments will feature hotel suites alongside one and two bedroom apartments, as well as an all-day dining restaurant with a shisha lounge, two specialty restaurants, lobby lounge, health club, spa and swimming pool. As part of the extensive refurbishments, a new specialty restaurant and meeting room facilities will be added.

The Mercure Dubai Barsha Heights Hotel Suites & Apartments joins the Mercure portfolio of 23 properties currently in operation and under development in the Middle East. AccorHotels has 38 existing properties in the UAE, in addition to 22 others under development. In the Middle East, AccorHotels currently operates 94 hotels encompassing 28,500 rooms across the luxury to economy segments. The Group’s regional network will double in number, bringing close to 26,800 additional rooms to the Middle East.