A Signature Media Publication

Emergence of culture travel


Collier’s International through its Experiential Travel Series has put the spotlight on culture and heritage travel to coincide with the Arabian Travel Market (ATM) 2017.

According to the report, culture tourism is multifaceted, and involves sharing the destinations country’s local traditions, history, art, music, cuisine, literature and religion. This may involve a wide range of activities from visiting historic sites, monuments and exhibitions, attending festivals and performances to participating in traditional cooking classes, dances and going on a safari.

The promotion of cultural sites and events are increasingly being used by GCC countries to boost tourism and enhance their competitiveness and attractiveness. Investment in cultural tourism is viewed as a sustainable means to diversify tourist appeal, and can lead to job creation, increased education and preservation of local heritage. However, maintaining a cultural integrity is often seen as a challenge in today’s rapidly globalising world.