A Signature Media Publication

Sabre revamps GetThere


Sabre Corporation is taking GetThere to the next level with the launch of a fast, design-led mobile experience.

The new improved app will provide business travellers a simple way to book and manage in-policy travel on the go.

The GetThere user experience team conducted qualitative usability research sessions to evaluate what travellers and travel managers want and need out of an online booking tool. The newly redesigned GetThere applied results to create a new travel experience offering a smarter in-policy booking decisions.

“Today’s business traveller wants convenience of self-service solutions. Our new traveller-centric design puts the user first with mobile capabilities and content that’s essential for a smarter travel program,” said Wade Jones, interim president of Sabre Travel Network.

The revamped GetThere offers travel managers more options to use fare rules to identify Out-of-Policy fares and control whether certain flights are displayed within search results.

Visa, a recent adopter of GetThere generated the company’s highest adoption rate and bookings in compliance. Prior to implementing GetThere, Visa had a very low adoption rate, hovering around 17% company wide. As an immediate result, online adoption increased to 70% within the first week of the GetThere launch.