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Cleartrip goes local

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In a bid to get more local, Cleartrip has officially launched an Arabic-language website to support its GCC market expansion efforts. The portal will provide its users in the region localized browsing and booking capability.

The new website includes content and promotions relevant for Arabic-speaking audiences, and also has a host of useful features, tools and functionality designed to allow travellers to easily make and manage reservations. There will also be offers and benefits when booking on the Cleartrip website or its mobile application.

Cleartrip is experiencing increased traffic on its website from mobile devices, with traffic driven by smartphones and tablets growing 30% during the first week of Ramadan, and the launch of a dedicated website in Arabic language is expected to further accelerate bookings. Currently, 86% of Cleartrip bookings in the UAE are by credit card and 14% are by debit card.

Stuart Crighton, founder and CEO of Cleartrip said: “Cleartrip has emerged as a travel platform of choice for consumers across much of the Arabic-speaking world. We have grown by over 45% year-on-year and Arabic speakers represent our fastest growing segment, their numbers increasing by triple digits.

The Middle East’s online travel market is forecast to almost double in value in the two-year period between 2016 and 2018, rising from US$18 billion to US$35 billion by 2018. According to a joint study conducted by Travelport and Phocuswright, online travel bookings, which accounted for 25% of all bookings in the Middle East in 2016, will rise to 36% by end of 2017.