A Signature Media Publication
Tune2Protect

TCA Abu Dhabi records 1.6 million guests for Jan – Apr 2017

image

New figures from Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) reported that the emirate welcomed 1.6 million guest arrivals year to end of April 2017. This is a seven percent growth compared to 2016.

As a single month, April has continued to build on strong performance of the opening quarter of the year, posting a year-on-year increase of 15% in hotel guest arrivals. Each of the six international tier-one markets of China, India, UK, USA, Germany and Saudi Arabia showed growth. Domestic hotel guest numbers in April also grew, numbering 130,000, with each of the emirate’s three districts – Abu Dhabi, Al Ain and Al Dhafra regions – all experiencing an upturn in arrivals.

HE Saif Saeed Ghobash, Director General, TCA Abu Dhabi, said: “Efforts to stimulate interest in our destination continue unabated and we are encouraged by our latest hotel guest arrival results. As we expand our year-round programme of events and develop new cultural and family attractions, we expect even greater traction in enticing more people to explore the emirate”.

As far as details of April is concerned, China has maintained its position as the largest overseas source market with 131,253 hotel guest arrivals, followed by India with 104,436 and the UK with 86,529. The surge from China reflects recent relaxation of entry visa rules, with Chinese visitors now given visas on arrival at Abu Dhabi International Airport or other points of entry into the UAE.

TCA Abu Dhabi-led delegations, working alongside the Authority’s 11 overseas offices, have helped reinforce the ‘Your Extraordinary Story’ destination campaign with a series of recent regional and international roadshows, including visits to Saudi Arabia, China, Germany and South Africa. Further delegations of Abu Dhabi’s tourism proposition, including hotels, travel agents, destination management companies and attractions, will visit the US, India and Europe as the year progresses.