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TCA Abu Dhabi conducts three-city US road show

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Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) conducted a three-city roadshow to the United States to help create more awareness and encourage even more US visitors to visit the destination.

The delegation, led by the Authority, was in New York, Chicago and Los Angeles. The delegation met up with with major travel agents and key influencers from some of the US’s leading travel organisations including Altour, American Express Travel, BCD Travel, Omega World Travel, Signature and Virtuoso.

The United States is a key tier one market for Abu Dhabi with the emirate welcoming 67,000 American hotel guests in the first five months of 2017, making it currently the fifth largest overseas source market. In 2016, the US provided 136,657 hotel guest arrivals spending 592,235 guest nights across Abu Dhabi, Al Ain Region and Al Dhafra Region.

Mubarak Al Nuaimi, director promotions and overseas offices, TCA Abu Dhabi, said: “The United States is showing consistent growth year-on-year. Our extensive marketing campaigns in the US, combined with promotion of Abu Dhabi through our office based in New York, help us showcase our destination, cultures and attractions.

Joining the roadshow was representatives of Etihad Airways, the national airline of the United Arab Emirates, the Crowne Plaza hotel on Yas Island, Yas Marina Circuit, Bab Al Qasr hotel and Dusit Thani hotel.

Further TCA Abu Dhabi overseas roadshows planned for this year include trips to the UK, Ireland and France.