A Signature Media Publication

Thailand looks to tap into Gastronomy tourism


The Tourism Authority of Thailand (TAT) organised the ‘Thailand Live Gastronomy’ festival as part of strategies to put greater emphasis on Gastronomy Tourism. This is considered as an important part of travel through unique Thai local experiences.

Yuthasak Supasorn, TAT governor said, “Gastronomy tourism is one of the key highlights in TAT’s marketing plan 2018 to heighten Thailand as a preferred destination. We aim to leverage the uniqueness of Thai food to motivate tourists and foodies to embark on a culinary journey. They will be able to savour signature dishes in renowned towns and cities across the country and in turn, explore the unique Thai culture and ways of life.”

The Thailand Live Gastronomy with a tagline ‘Flavours to the World’ took place at Siam Square showcasing must-try signature local dishes from around the country in the ‘Original’ section. There were also special menus from seven famous Street Food areas of Bangkok, and fresh seafood from fisherman villages in the Southern Region. Thailand’s signature dishes included Tom Yum Kung. Phat Thai, Som Tam (Green Papaya Salad), Massaman Curry, and Green Curry. In addition, four of Thailand’s famous tuk-tuks or three-wheeled auto rickshaws were converted into local food trucks.

The three-day festival was organised to boost culinary tourism in the Kingdom. There was also the ‘Gastronomy Innovation’ section where talented Thai and foreign chefs showcased innovative ways of cooking Thai food in a specially-designed kitchen.

Other highlights of the event included the launch of the Michelin Guide Bangkok at the end of this year, and hosting of the fourth UNWTO World Forum on Gastronomy Tourism in Bangkok next year.