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Middle East Airlines extends partnership with Amadeus


Middle East Airlines has extended its partnership with Amadeus choosing to boost its services by employing innovations across the business operations.

With a new contract for an extended suite of Amadeus solutions, Middle East Airlines will now be able to deliver a seamless passenger experience in a cost-effective manner.

The extended partnership comes as Middle East Airlines aims to increase its commercial agility while gaining competitive advantages through new merchandising practices such as dynamic pricing, fare families and ancillary sales. In consideration of these aims, MEA will adopt a suite of tools which optimise merchandising opportunities and which enable more personalised experiences for its customers. MEA already migrated to Amadeus’s advanced revenue management technology in November 2016.

Adib Charif, head of IT at Middle East Airlines, said: “Amadeus solutions enable us to operate efficiently, by delivering products and services that are beneficial to our customers while also keeping our operations running smoothly.”

The extension of Middle East Airlines’ contract with Amadeus will see the latter deliver a range of technology solutions. In addition, Middle East Airlines will be adopting Amadeus Reservation Desktop web, which automates functionalities for call centre agents and enables merchandising functionalities. Amongst other services, Middle East Airlines also uses Amadeus’ Revenue Integrity solution, to automate processes and introduce self-management capabilities that better manage no-show situations; and Amadeus Digital Enhancement to bolster website features.

As a part of its digital strategy, the two companies also launched a mobile application for Middle East Airlines that introduces new functionalities on different devices.