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Oman Tourism launches global advertising campaign


Oman Tourism has launched a global advertising campaign on television and other digital platforms. The campaign captures the essence of Oman at different levels and highlights diverse aspects of the destination.

The film was directed by Bapi Bit of Motherboard Films takes viewers through the journey of a young man from India visiting Oman for a friend’s wedding and then exploring the adventurous side of the country with friends.

Salim Adi Al Mamari, Director General of Tourism Promotion, from the Ministry of Tourism in Oman, said: “We are successfully promoting Oman in the Indian market and in countries around the world, and felt there was a strong need for a customized film that highlights Omani culture, landscape, and history, while also depicting outdoor adventure and wedding aspects of our country. We believe that our new film has put together an interesting mélange of all these facets.”

The film features picturesque locations in Muscat, Sur, Nizwa, a turtle reserve at Ras Al Jinz, Jabal Akdhar and Damaniyat Islands.

The film will be used for global distribution across international markets for promotional purposes. There are multiple versions of the film catering to different segments. The master five-minute film will be used for B2B platforms such as events, roadshows, etc. The four-minute version will be used by international markets, and the two-minute video will be used on digital platforms. The 30-second version of the commercial, shown below, will be aired on television.