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Etihad Airways trials hand baggage ‘Deal Fare’

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Etihad Airways is trialing a new hand baggage only ‘Deal Fare’ on two routes this winter season. For all bookings between 18 October and 18 December 2017, the airline is allowing travellers to purchase lower fares in economy class, if no checked baggage is required.

The trial fare includes a complimentary carry-on baggage allowance of seven kilograms and is available on flights between Abu Dhabi, Bahrain and Kuwait for travel until 31 March 2018.

Etihad Airways Executive Vice President – Commercial, Mohammad Al Bulooki, said: “Passenger feedback and travel habits show that many of our customers, especially those travelling for business, weekend getaways or day trips, don’t require checked baggage, so we are testing a new lower fare on these key routes. This trial is an effective tool for gauging customer reaction in the real world and testing the product’s viability for wider implementation.”

This is the first of many trials the airline plans to initiate over coming months, as it looks to increase customer choice and diversify revenues in line with digital capabilities that enable the airline to customise its products and services according to consumer demand. This follows the implementation of several new ancillary products including extra legroom seats, neighbour-free seats, and preferred seating.