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Marriott International boosts Africa expansion

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Marriott International has announced further expansion plans in Africa with seven new hotel signings. Marriott was the first global chain to make a significant investment in Africa with the acquisition of Protea Hotels for US$210 million in 2014.

The company is targeting over 200 hotels with 37,000 rooms open or in the pipeline by 2022, equating to around US$8.5 billion of capital investment by its real estate partners. The investment is expected to generate substantial economic activity and around 50,000 direct and indirect jobs once the hotels open.

“Africa today makes a very compelling story. We are seeing unprecedented traction for our brands, driving our momentum of growth,” said Alex Kyriakidis, President and Managing Director, Middle East and Africa, Marriott International. “We have always believed in the potential of Africa and the opportunities the continent has to offer. With economic growth, a rising middle class and rapid urbanization, the demand for travel and high-quality lodging is growing, providing us with a significant opportunity to enhance our footprint and play our part in supporting many emerging markets across the continent,” he added.

Today Marriott International hotels are present in 20 African countries: Algeria, Djibouti, Egypt, Ethiopia, Gabon, Ghana, Guinea, Kenya, Malawi, Mauritius, Morocco, Namibia, Nigeria, Rwanda, Seychelles, South Africa, Tanzania, Tunisia, Uganda and Zambia. The company is expected to foray into new markets including Benin, Botswana, Madagascar, Mali, Mauritania, and Senegal and has signed 1300 new rooms marking the debut of Marriott International into Côte D’Ivoire while strengthening its presence in existing markets including Ethiopia, Ghana and Nigeria.

The company debuted the Four Points brand in Tanzania last week with the opening of Four Points by Sheraton Arusha, The Arusha Hotel and is now gearing up to open the Four Points by Sheraton Dar es Salam, New Africa Hotel. Earlier this year, the brand debuted in Kenya with the opening of Four Points by Sheraton Nairobi Hurlingham and is now expected to open its second hotel in Kenya, Four Points by Sheraton Nairobi Airport in the next couple of weeks.

Today, Marriott International has a strong footprint across the continent operating 140 hotels with close to 24,000 rooms across 12 brands.