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Oman prepares for second UNWTO/UNESCO World Conference


The Sultanate of Oman is gearing up to host the second UNWTO/UNESCO World Conference on Tourism and Culture on the 11-12 December 2017 at the Oman Convention and Exhibition Centre.

The international conference is specialized in the field of cultural tourism, is one of the most important activities of the International Year for Sustainable Tourism Development. This event is expected to witness participation of more than 60 ministers of Tourism and Culture, and CEOs from some of the world’s leading organizations. The conference will host more than 150 countries, and 300 individuals are expected to participate from abroad, as well as from the Sultanate.

Salim Adi Al Mamari, Director General of Tourism Promotions at the MoT, and the Chairman of the Organizing Committee of the Conference pointed out in a special statement to Al Shabiba that the committee and sub-committees, which include seven specialized teams from the Ministry of Tourism and The Ministry of Heritage and Culture have already begun preparations to ensure all requirements that ensure the success of the conference are met.

The agenda of the conference is divided into main events and discussions. The first day’s program will include an official opening ceremony, which will witness the presence of ministers, dignitaries, as well as heads of tourism and cultural entities from participating countries. The day will include keynote addresses by HE Ahmed Bin Nasser Al Mahrizi, Minister of Tourism, HE Dr Talib Al Rifai, UNWTO Secretary General and HE Irina Bokova, Director-General of UNESCO. Apart from this, the day’s proceedings will also include – a ‘Ministerial Dialogue on Tourism, Culture and Sustainable Development’. A discussion session on the theme of ‘cultural tourism and its role as a peacemaker’ will also be held.

By hosting the conference, the Sultanate also seeks to promote Oman’s tourism infrastructure: tourism and hotels facilities, cultural landmarks, as well as other tourism elements. Additionally, the Sultanate also aims work towards achieving the goals of its tourism strategy which is represented by both cultural tourism, as well as the incentive tourism and conferences sectors; which are the two main pillars of the strategy.