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Citymax Hotels unveils new brand identity


Citymax Hotels announced the launch of its new brand identity that is being rolled out in phases across the group’s portfolio of hotels.

As part of the project, in addition to a new brand image, all operating hotels will be renovated to provide a more contemporary experience while leveraging the brand value of Citymax Hotels.

Russel Sharpe, COO, Citymax Hotels said: “Citymax Hotels is being revitalized through a series of marketing and product design improvements to meet guests’ expectations. Be it extra space, extra comfort, extra connectivity or extra value and that’s exactly what Citymax has to offer.”

The first hotel to implement the new brand identity along with product enhancement is Citymax Hotel Al Barsha. The hotel has renovated its reception, lobby, corridors and guestrooms along with bathrooms on first, second and third floors. Other facilities, including dining outlets, will also be enhanced over the next few months.