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Emaar bags Ctrip certification

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Four premium luxury properties under Emaar Hospitality Group have been certified for the ‘Chinese Preferred Hotel’ certification from Ctrip in recognition of their extensive and full offering to Chinese business and leisure travellers to Dubai.

Ctrip is China’s number one travel website and Online Travel Aggregator (OTA) catering to businesses and consumers. China is a significant source market for Dubai having welcomed 520,000 visitors in 2016, up by 22% over 2015, and set to record a growth of 300% by 2018.

The four properties awarded with ‘Chinese Preferred Hotel certification’ are: Address Boulevard, Address Dubai Mall, Address Dubai Marina and Palace Downtown. Strict criteria had to be met to such as the property offering Mandarin speaking services, Chinese sign instructions, Chinese fact sheets on hand, Chinese-convenient payment systems such as Union Pay, Alipay or WeChat, guest reviews with a 3.8 rating and above, free Wi-Fi in each room and Chinese breakfast.

Olivier Harnisch, Chief Executive Officer of Emaar Hospitality Group, said: “China has been one of our core markets with our hotels increasingly serving as destinations of choice for Chinese travellers. Our hotels appeal to Chinese travellers for their location, amenities we offer, and the personalised service, complete with Mandarin-speaking guest service professionals. The Ctrip recognition will further drive Chinese visitor traffic to our hotels.”

Ctrip is China’s number one travel agency with 17 branches and 30,000 employees. It boasts hotel coverage in 234 countries with 1.2 million hotels.