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Jumeirah Group to enter new markets in 2018

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Jumeirah Group announced widespread expansion plans for 2018 which will see the brand enter three new markets and open further properties in the UAE and China.

The Group’s expansion plans will feature at least five new luxury hotel openings in addition to refurbishment and re-opening of Jumeirah Beach Hotel ahead of its 21st birthday in late 2018.

New properties include Jumeirah Royal Saray in Bahrain, Jumeirah Sa’adiyat Island in Abu Dhabi, Jumeirah Bali in Indonesia, Jumeirah Nanjing in China and Jumeirah Muscat Bay in Oman.

The expansion plans were backed by a strong performance in 2017, with an overall five percent increase in number of room nights and six percent increase in room revenues compared to 2016.  The hotel group also maintained a stable year-on-year occupancy matching the same period in 2016.  The GCC region accounted for 21% of overall occupancy throughout the year.

Linda Lewis, Vice President Global Sales MEASA & ASPAC for Jumeirah Group said: “We believe that our strength lies in our ability to understand needs of our guests and in creating bespoke luxury-inspired by Arabic hospitality.”