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4th edition of Shop Bahrain gets underway

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The fourth edition of the Bahrain Shopping Festival ‘Shop Bahrain’ got underway under the patronage of the Minister of Industry, Commerce and Tourism, HE Zayed Bin Rashid Al Zayani.

The inauguration was held in the presence of the chief executive officer of Bahrain Tourism and Exhibitions Authority (BTEA), HE Shaikh Khaled bin Humood Al Khalifa, ‘Shop Bahrain’ organizing committee, representatives from the BTEA and Shop Bahrain’s partners.

The fourth edition of the festival is organized by the Bahrain Tourism and Exhibitions Authority (BTEA) in cooperation with partners from the public and private sectors such as Tamkeen, VIVA Bahrain, YK Al Moayyed and Gulf Air.

The Minister of Industry, Commerce and Tourism, HE Zayed Bin Rashid Al Zayani said: “The new edition aims to showcase the Kingdom’s three main sectors: tourism, retail, and food. Furthermore, the festival also aims to promote the Kingdom as an accessible family destination.”

Elaborating further, Shaikh Khaled bin Humood Al Khalifa, CEO of BTEA said:  “Hosting this event comes in-line with BTEA’s long-term strategy ‘Ours.Yours’ that contributes to the Kingdom’s Economic Vision 2030. The event is also part of BTEA’s on-going efforts towards strengthening the tourism sector, supporting the Kingdom’s sustainable development plans, as well as uplifting its position among the neighboring countries.”

The festival is a family-oriented event which featured a wide range of activities, live performances, and carnival games, an outdoor market and sumptuous cuisine.