A Signature Media Publication

Airbnb launches a flexible payment option


Airbnb in a bid to make group travel seamless is offering guests a flexible payment option – pay less up front. Guests can now easily split payments with friends or family.

Prior to this initiative, Airbnb guests paid for 100% of the trip at the time of booking. With the new option, guests can pay for part of the trip at the time of booking – a 50% deposit in most cases – and pay the rest closer to check-in date.

In the testing of ‘pay less up front’, the company saw a clear demand for more convenient payments: Given the option of paying less up front, 40% of guests chose to do so, and opted for higher-value bookings on the whole. It was also found that the new initiative encourages bookings further in advance: Compared with ordinary bookings, the Pay Less Up Front payment option led to bookings with nearly double the lead time, helping hosts to secure and manage bookings more easily.

The new payment option is available on all platforms of iOS, Android, mobile web, and desktop.