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Copthorne Hotel Dubai witnesses robust MICE growth

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Copthorne Hotel Dubai is witnessing robust growth in its meetings, incentives, conferences and exhibitions (MICE) sector, with a 12% increase in bookings in 2017.

To accelerate further growth and receive a bigger share of this growing segment, the hotel plans to offer tailor-made and flexible packages for business and leisure travellers. The hotel will also look at participating in trade shows to identify trends that influence the industry as well as look at a change in strategy for the sales team. In addition, the hotel will also upgrade its leisure facilities.

Glenn Nobbs, General Manager, said “MICE is a very promising segment of the business, thus, a lot of efforts and policies have been put in place. The segment is a major contributor to Dubai’s GDP, so targeting this segment is always an important part of our strategy. It draws significant revenue for the hotel and also contributes towards high profile exposure.”

According to International Meetings Statistics Report, the growth rate of the MICE industry in Dubai is expected to pass US$1.39 billion and will increase by seven percent each year until 2020. Reports from DWTC indicated that in 2016, the hub reported 11% year-on-year footfall increase, attracting attendance from 185 countries with 51,711 exhibiting companies, of which nearly 70% were foreign exhibitors.