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DTCM joins forces with Huawei CBG

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Dubai’s Department of Tourism and Commerce Marketing (DTCM) and Huawei Consumer Business Group (CBG) signed a Memorandum of Understanding (MoU) to unite efforts in positioning Dubai as a destination of choice for tourists from Middle East, Africa, and China.

The MoU was signed by Issam Kazim, CEO, Dubai Tourism and Gene Jiao, President of HUAWEI CBG, Middle East & Africa to support the strategic tie up between DTCM and Huawei CBG to various activities.

As per the MoU, HUAWEI will work with DTCM to create awareness of Dubai’s local culture and heritage across Middle East, Africa, and China. Huawei will share Dubai Tourism information, images, videos, events information, online booking/ services, with travellers (tourists, businessmen, residents) to provide a seamless online experience in Dubai.

Gene Jiao, President of HUAWEI CBG, Middle East & Africa said: “At Huawei, we share the same vision as that of Dubai- to continuously innovate. This partnership will help redefine a traveller’s experience in Dubai with cutting-edge technology.”

Through this collaboration, users will also get access to Dubai images from DTCM photo bank as online themes, screen locks gallery on Huawei devices. Further, DTCM and Huawei will develop built-in features in Huawei EMUI OS which will help tourists to explore Dubai in a smarter way.