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RAKTDA targets Nordic markets


The Ras Al Khaimah Tourism Development Authority (RAKTDA) has increased its focus on the Nordic markets. The tourism authority made its first appearance at the MATKA Travel Fair in Helsinki, which featured more than 80 countries and 900 exhibitors.

The tourism authority was the only Middle East destination to be featured in the show and brought to life the authentic and nature-based Arabian experience for Nordic holidaymakers. Four co-exhibitors joined RAKTDA – Knight Tours, Royal Gulf Tourism, Hilton Hotels Ras Al Khaimah and Dubai Parks and Resorts.

Haitham Mattar, CEO of Ras Al Khaimah Tourism Development Authority said: “The Nordics is a very important region for us and we have seen significant growth in visitor numbers from the region over the last couple of years. We are further investing in the Nordic markets with the opening of a RAKTDA representative office in Nordics this year and we look forward to welcoming more visitors from the Nordic countries in 2018 and beyond.”