A Signature Media Publication
Tune2Protect

Travelport extends its merchandising lead to more airlines

image

Travelport confirmed that over 250 airlines now benefit from Travelport’s Rich Content and Branding merchandising tool.

Launched in 2014, Rich Content and Branding allows network airlines and low-cost carriers to differentiate themselves through strong visuals and detailed descriptions of their products and services. This gives OTAs, travel agencies and bookers a real understanding of each airline’s offering.

Having passed the milestone of 250 carriers, Travelport has now extended its airline merchandising by offering richer content to five times as many airlines as its nearest competitor.  Airlines benefiting from branded fares and ancillaries include Etihad Airways, British Airways, Air France/KLM, Lufthansa and Iberia. There are also smaller and low-cost airlines such as Aegean, Ryanair and Loganair.

Major airlines currently or soon offering access to their branded fares through Rich Content and Branding include Delta, Air France/KLM, British Airways, Iberia, Lufthansa, China Southern Airlines, Singapore Airlines, Emirates and Avianca.