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FORM Hotel Dubai prepares for launch


FORM Hotel Dubai is preparing for its launch next month, when Smartotels Hospitality International Limited opens its flagship property. The new technology-driven design concept hotel will be showcased in the up-and-coming neighborhood of Al Jadaf and Culture Village.

Founder, Tarek M Daouk said: “We announced our intention to bring a technology-driven design hotel concept to the UAE precisely one year ago. Today, we’re delighted to be able to confirm that we will be delivering this landmark project to guests both on time and under budget. We believe Dubai’s maturing hotel market is now prepared to welcome a creative hotel offering like ours, and that it is the ideal time to deliver FORM, a novel and design-focused boutique hotel aimed at forward-thinking travelers.”

The brand aims to welcome the hyper-connected, hybrid traveler by empowering them to customize their personal journey via integrated brand obsessions, further enhanced by a range of curated add-on services, amenities and experiences. Guest journeys are punctuated by FORM’s five essential built-in offers: a custom-crafted bed, walk-in high-pressure rain shower, complimentary high-speed WiFi, 49-inch HDTV with Google Chromecast, and a complimentary balanced breakfast.

FORM will also provide a range of add-on features varying from private yoga sessions, designer pajamas, and sneaker cleaning kits to curated art and foodie tours.