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Jeddah gets a taste of Sri Lanka


Jeddah played host to Sri Lanka Tourism Promotion Bureau’s promotional roadshow in the Kingdom of Saudi Arabia. The roadshow held at Radisson Blu witnessed a delegation of Sri Lanka Tourism officials, as well as Sri Lanka’s hotels and tourism stakeholders. The event was held as part of an on-going effort to develop number of tourists visiting the island from the GCC. This Tourism Promotion event attracted up to 75 of the leading travel and tourism companies in the city.

The road show comprised of 14 industry partners from Sri Lanka-based aviation, tourism and hospitality entities including; Movenpick Hotel Colombo, Centauria Travels, Asian Adventures, Holiday Park, Walkers Tours, Exotic Global Holiday, Lanka Holidays.net, Figco Lanka Holidays Private Ltd, World Travel Center, NKAR, Explore The Wonders, Sunway Holidays, Air Arabia and Sri Lanka Airlines.

As part of the promotional activities, Jeddah-based tourism professionals were provided latest information and updates on Sri Lanka’s touristic offerings through presentations, workshops and a series of business development meetings.

Madubhani Perera, Director/Marketing, Sri Lanka Tourism Promotion Bureau said: “Sri Lanka is one of the preferred destinations for Gulf tourists as we offer a distinctive, adventure-packed, eco-friendly, family-focused experience and offering. The country also has many reasons for KSA families to return to Sri Lanka again and again.”

During 2017, Sri Lanka received a total of 35,481 tourists from KSA region. Sri Lanka aims to double these numbers and achieve 20% increase from KSA region by the end of 2018. Saudi Arabia make up the largest number of G.C.C. tourists to Sri Lanka followed by Oman and UAE as second and third largest number of GCC tourists to Sri Lanka.

The Sri Lanka Tourism roadshow delegates will continue its promotional activities as they participate in Jeddah International Travel and Tourism Exhibition.