A Signature Media Publication
Tune2Protect

Hotels to spend AED2.45 million by 2022

image

The average 300-room hotel in Dubai will be faced with a bill for AED2.45 million overcoming five years, as bandwidth capability is multiplied to meet rising guest demand as per figures calculated by Colliers International.

The data further revealed that on average guest now connecting up to three separate devices to a hotel’s WiFi during their stay, increasing overall strain on existing bandwidth within each property. Adding to this pressure, the data further reveals that hotels failing to maintain current standards will jeopardise guest loyalty, as 68% of guests reveal they would not return to a hotel with poor internet access, research found.

Simon Press, Senior Exhibition Director, ATM, said: “To maintain current connection speed and quality each hotel must make multi-million dirham investments in new technology, systems and capabilities. Bandwidth investment is a key trend predicted to transform the regional hospitality industry over the next five years.”

Looking to the future, the introduction of more chatbots across hotels to deal with common guest queries before, during and after booking is expected, with Colliers predicting as much as 79% of all B2C interactions will be performed by these bots within Middle Eastern hotels by 2020.

Another key development is the piloting of Bluetooth beacons across hotel lobbies and public spaces, allowing for on demand flash marketing to be sent via hotel apps.

In addition, virtual payment systems are tipped to be highly influential with fintech developments such as Apple Pay, Samsung Pay and Google Pay eliminating the number of cash payments. Colliers predicts half of hotel payments will be made using either mobile or virtual payment platforms by 2021.

Press added: “Much of the innovation we have seen across the travel industry is focused on easing the passenger journey, with flexibility, personalisation and authenticity all key to enhancing a guest’s overall trip and we see that reflected throughout this new research.”