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RAK TDA boosts destination awareness

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In an effort to promote tourism and create awareness of the destination amongst UAE students, Ras Al Khaimah Tourism Development Authority (RAKTDA) organized a familiarisation trip for students of Ajman University to visit key tourist attractions in Ras Al Khaimah.  Attending students were presented with an overview of the authority’s efforts to promote the destination and its achievements including growing visitor numbers and key milestones delivered in 2017, as well as latest developments and product launches.

Haitham Mattar, CEO of Ras Al Khaimah Tourism Development Authority said: “As part of our aim of preserving and promoting the Emirate’s culture and natural assets, it is a delight to create this programme for students to enlighten them about the emirate’s offerings. We will continue to target youth from the UAE and around the world and use their enthusiasm to also help promote the Emirate through their eyes and experience.”

RAKTDA works closely with several universities in the UAE including UAE University and High College of Technology, AURAK and others. Early this year, Ras Al Khaimah Tourism Development Authority (RAKTDA) partnered with The George Washington University International Institute of Tourism Studies to launch the 2018 Ras Al Khaimah Adventure Travel & Sports Innovation Challenge during the UAE Innovation Week.