A Signature Media Publication

The Fifth Record Year for Slovenian Tourism

Last year, more than 5.6 million tourist arrivals and almost 15.3 million overnight stays by tourists were recorded in Slovenia; foreign guests accounted for 4.2 million arrivals and 11 million overnight stays. In the period from January to November, the value of travel exports amounted to EUR 2.52 billion. Provisional statistical data by the Statistical Office of the Republic of Slovenia indicate another record year in Slovenian tourism, the fifth consecutive at that, and it also indicates that the goals of the 2017–2021 Strategy for the Sustainable Growth of Slovenian Tourism are being fulfilled.
The key goal of the strategy is to increase income generated by travel exports; another reason for satisfaction is the fact that, according to the Bank of Slovenia, the value of this income increased by almost 12% from January to November 2018 compared to the same period in 2017, thus reaching a record EUR 2.52 billion.
According to the World Tourism Organisation (UNWTO), there was a 6% increase in tourist arrivals at a global level last year (+7% in 2017), with a total number of arrivals amounting to 1.404 billion. Europe also experienced a 6% increase in tourist arrivals (+8% in 2017), while there was a total of 713 million tourist arrivals. The European Travel Commission (ETC) is predicting that, this year, the increase in tourist arrivals at a global level will be almost 4% and almost 3% in Europe.

“We are satisfied with the results, but I must say that we also expected them, as a lot of effort was invested in tourism by the Ministry of Economic Development and Technology. The great statistics also confirm the fact that our tourism strategy was developed well. The essence of the tourism strategy is added value. In the future, we will be mainly focused on tourist products, raising the quality of life of those who are employed in tourism and the satisfaction of local communities. This will be achieved by creating high-quality, innovative, and authentic tourist products; the Slovenian Tourist Board has just selected 9 experiences with the Slovenia Unique Experiences label through a call for applications, which is open and awaiting new applications. We are aware that PEOPLE are the essence of tourism.
Neither capital, investors nor promotion are the primary focus – although all of this is extremely important – but I would like to stress that without PEOPLE and without local communities where tourism takes place, there is nothing, there is no tourism and there can be no tourism. It is mainly people that create added value, give something more,” commented Zdravko Počivalšek, Minister of Economic Development and Technology, on the published statistics