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The region shines at the MALT Congress & Awards 2020


UAE and KSA continue to lead GCC’s outbound events, business & luxury travel market

Saudi Aramco, Federal Competitiveness & Statistics Authority, Nahdi Medical Company, ITL World, Zahid Travel Group emerge as winners at the MALT Excellence Awards 2020

The 8th edition of the 2-day MALT congress attended by leading decision makers & leaders from top corporates and the entire realm of the events, incentives, business & luxury travel industry from across the MENA region as well as global suppliers on February 25 and 26 concluded on a high note with the best of the best in the industry being honoured.

The MALT Excellence Awards was held in conjunction with the Meetings Arabia & Luxury Travel (MALT) Congress and took place at the Rixos Premium JBR, Dubai, UAE. The congress highlighted the positive market sentiment in the Middle East for MICE, business and luxury travel and witnessed business at an all-time high with prequalified 100 % Middle East buyers, world class suppliers and more than 20 hours of business networking opportunities.

Winners were recognized across 13 categories at this high level, by-invitation-only gathering. From top corporates to travel super heroes, the award program put a spotlight on the top names in the meetings, events, business and luxury travel industry. Saudi Aramco was awarded for the Corporate Event of the Year for the 2nd year in a row, Nahdi Medical Company for the Best Incentive Program in the Middle East for an incentive program organized in Egypt, MCI Middle East LLC won the Exceptional Association Event of the Year, Federal Competitiveness & Statistics Authority won the award for the Outstanding Government Sector Event.

When it comes to incentive travel from the Middle East, it indicates a tremendous growth with emphasis on creating customized experiences. MiceMinds (An ITL World Company) was lauded for their ‘out of the box’ thinking where they won the ‘Best Incentive program in an International Destination’ award at the MALT Excellence Awards. Commenting on their win Rafeeq Mohammed, CEO of ITL World said “When we won the TMC of the Year award last year we didn’t rest on our laurels so to be rewarded for a 2nd year in a row is a real honor especially for a part of our business that usually goes unrecognized. The core objective of MiceMinds is to help organizations strengthen their team and overall performance through one-of-a-kind travel & event experiences, and this unique accolade underscores our steadfast commitment to excellence in making the MICE industry bigger, better with more customization and innovation across the board,”

Emphasizing on the importance of such business platforms, Nita Nair, AVP Sourcing & SRM, Group Procurement and Realty Services, Emirates NBD commented “the congress bridges the gap between B2B and B2C and enabled us to meet different industry suppliers from all over the world to establish contacts within an intimate yet professional setting. In order to meet specific business needs companies have to create differentiated experience while looking at the cost, value creation and return on investment”

More than 300 industry representatives heard from industry experts on how to create meaningful supplier relationships, make technology & sustainability initiatives work for their programs whilst helping travel buyers and managers keep their programs relevant to changing needs. Sidh N.C, Director, QNA International, the organizer for the summit said “The congress is a powerful initiative to harness the immense potential of the Meetings industry in the Middle East with the surety of generating long lasting business relations and increasing industry revenue many folds. A new dimension to travel has added pressure on industry players to improve performance, deliver outstanding service while keeping ROI in check.”

Speaking on the congress format, Sunil D’Souza, CEO, Travel Point LLC said “The MALT Congress 2020 concludes with great expectations from MICE industry in 2020, a gathering of luxury travel, meetings & events professionals that debated, discussed and shared technological advancements in order to deliver path breaking experiences for MICE/leisure/luxury customers”