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Sri Lanka targets GCC tourists with regional roadshows

The Sri Lanka Tourism Promotion Bureau will kick off the promotional roadshow that will witness a delegation of Sri Lanka Tourism officials, as well as hoteliers and tourism stakeholders, visit the cities of Kuwait, Bahrain, Oman and Qatar.

This is part of an on-going effort to develop a number of tourists visiting the island from the four GCC cities. The tourism promotion roadshows kicked off in Kuwait and will continue to other GCC cities until 18 October 2017 and is expected to attract up to 50 leading travel and tourism companies in each of the cities.

A total of 19 industry partners from Sri Lanka-based tourism and hospitality entities will join the roadshow including; Aitken Spence Travels, Araliya Green Hills Hotel, Asian Adventures Travel Management Company, B.O.C Travels, Diethelm Travel Group, Exotic Global Holidays, Figco Lanka Holidays, Fun Holidays, Hamoos Travels, Hayleys Tours, Jetwing Travels, Mandarina Colombo Hotel, Weligama Bay Marriott Resort & Spa, Movenpick Hotel Colombo, NKAR Travels & Tours, Sunway Holidays, Tangerine Tours, Viluxur Holidays and World Travel Center Colombo.

As part of the promotional activities, Kuwaiti, Bahraini, Omani and Qatari travel agents and tourism professionals will be provided information and updates on Sri Lanka’s touristic offerings through presentations, workshops and a series of business development meetings.

Madubhani Perera, Director – Marketing commented: “Sri Lanka is one of the preferred destinations for Gulf tourists as we offer adventure-packed, eco-friendly, family-focused experiences and offering. With our rich heritage and culture, year-round schedule of festivals and special events, numerous parks and eco-centers, luxury resorts and wellness centres, the country has many reasons to keep attracting GCC families.”

During 2016, Sri Lanka received a total of 107,635 tourists from Middle East region – which comprised 13,268 from Oman, 5726 from Kuwait, 2887 from Bahrain and 1709 from Qatar. The tourism authority aims to double these numbers and achieve a 20% growth from Middle East region.

Saudi Arabia makes up the largest number of GCC tourists to Sri Lanka followed by Oman  and UAE as second and third largest number of GCC tourists to Sri Lanka.