A Signature Media Publication

Emirates’ one-off A380 touchdown in Beirut

Emirates A380 touched down in Beirut for a historic one-off service to Rafic Al Hariri International Airport. The service contributed to an aviation milestone for Lebanon and its hub airport. The landing demonstrated the airport’s readiness to accommodate the A380.

The special A380 flight was operated by Captain Robert Nicholls from the UK and First Officer Hasib Bu Alwan, a Lebanese national with 517 passengers. A top-level delegation was led by the airline, including Boutros Boutros, Emirates’ Divisional Senior Vice President, Corporate Communications, Marketing and Brand, HE Hamad Saeed Sultan Al Shamsi, UAE Ambassador to Lebanon, HE Elias Bou Saab, Advisor to the Lebanese President for International Cooperation, Dr Nejib Ben Khedher, Emirates’ Senior Vice President, Skywards, Ali Jaber, Managing Editor – MBC Media, Marwan Rahbani, Owner – Rahbani Productions, Raymond G Khouzami, Chief Executive Officer, Al Thuriah Building Contractors Ltd, Joseph Nassib Ghessoub, Chief Executive Officer, CMS and Jihad Hitt, Chief Executive Officer, GETAC Group.

The aircraft was given a ceremonial water cannon salute, and the Emirates delegation was welcomed by HE Avedis Guidanian, Minister of Tourism attending on behalf of HE President of the Republic of Lebanon, Deputy Ali Bazzi, Representing HE President of the Lebanese Parliament Nabih Berri, HE Youssef Fenianos, Lebanese Minister of Transport, HE Raed Koury, Minister of Economy & Trade, HE Walid Al Boukhari – Chargee D’affaire of the Saudi Arabia Embassy to Lebanon, government officials and Rafic Hariri International Airport executives.

This year marks the Emirates A380’s 10th anniversary, and the aircraft has transformed flying for over 96 million passengers on over 106,000 flights. The Emirates A380 flying to Beirut operated in a three-class configuration, with 429 seats in Economy Class on the lower deck, 76 seats in Business Class and 14 First Class Private Suites on the upper deck.

Emirates rolls out its new marketing campaign

Emirates launched its new marketing campaign to promote travel on its economy class. The latest advertisement features a series of characters who try to wrangle a seat upgrade at an unnamed airline’s check-in counter. Each spot ends with the ultimate tip for travellers: “Don’t upgrade your seat, upgrade your airline. Fly Emirates.”

Seasoned with a liberal dose of humour, the scripts tap into the anecdotes about what people might say or do when they ask for an upgrade – from name-dropping and flattery to other more creative endeavours.

Boutros Boutros, Emirates’ Divisional Senior Vice President, Corporate Communications, Marketing and Brand, said: “In today’s environment, where others are stripping amenities from their cabins and shrinking legroom, we believe travellers can relate to the desperate lengths that some people might go to, in order to get their seat upgraded.”

The campaign was created by Y&R London and directed by ‘Jones’ (AKA Michael Woodward and Maximilian Baron). It will be run worldwide throughout 2018 in Emirates’ key markets including: the US, Brazil, Argentina, Australia, New Zealand, Singapore, UK, France, Denmark, Sweden, Norway, Hungary, Belgium, Austria, Switzerland, Cyprus, Canada and the Pan Arab region.