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First graduates of ‘Dubai Way’ announced

In a recent development, the Dubai College of Tourism (DCT), an institution established by Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) announced the first graduates of its interactive training programme – ‘Dubai Way’. The programme is designed for government and private sector staff engaged in tourist-facing roles in various service sectors.

The initiative was launched by DCT for tourism professionals who interact with visitors day-to-day, such as staff at hotels, airlines, airports, malls, transportation systems, theme parks, tourism attractions, and even exchange houses. The programme is designed to expand participant’s knowledge of the emirate and its tourism industry as well as improving guest relations and service skills.

First batch of graduates from DCT

First The first three ‘Dubai Way’ champions are all from hotels under InterContinental Hotels Group (IHG) – Irfan Yaqoob from Crowne Plaza Dubai –  Deira, Hassan Hamada from InterContinental Dubai Festival City and Karena Regro from Crowne Plaza Dubai Festival City.

Essa Bin Hadher, general manager, DCT gave away the certificates to the three graduates. He added: “As our tourism industry grows, ‘Dubai Way’ offers standardised information and instructions when it comes to guest services and relations, enabling us to deliver services while still retaining Dubai’s culture of hospitality.”

The online programme, which can also be accessed on all smart mobile devices, is delivered through practical video lessons. The video toolkit features online activities and assessments and gives students knowledge of Dubai’s history and heritage, its future developments, attractions, world-class infrastructure and how to offer the highest level of customer service.