A Signature Media Publication

More than just Airport Services

Dubai International authorities are constantly looking for ways to keep passengers engaged. In the latest development, passengers at Dubai International can stream free movies and TV shows prior to their flights. This is a result of a partnership between Dubai Airports and ICFLIX.

The initiative combines Dubai International’s free Wi-Fi experience, ‘Wow-Fi’, with ICFLIX’s video-on-demand service. A passenger can stream the latest Hollywood, Bollywood, and Jazwood (Arabic) content to their smartphones and laptops. The content on ICFLIX is available in three languages: Arabic, English, and French.

This is the latest in a series of bespoke concepts to be rolled out by Dubai Airports in recent months including Wow-Fi, artDXB, the first Jones the Grocer in an airport and a brand-new sleep lounge ‘sleep ‘n fly’, with several other major projects in the pipeline.

“Dubai Airports is on a mission to engage more directly with customers, and transform the airport experience for millions of travellers each month,” said Eugene Barry, executive vice president of Dubai Airports’ commercial and Communications Group. “We intend to lead the practical application of available digital tools to exceed customer expectations, across multiple points of their journey at our airports, and including demands for more variety within the airport experience. Our continued investment in a superior Wi-Fi product (Wow-Fi) has ensured that our customers are connected with a free and fast service, and now we aim to enrich that platform with managed content and relevant messaging.”

The video-on-demand service is complementary to all DXB passengers for an initial trial period of two months. Following this trial, Dubai Airports and ICFLIX have said that they will assess customer feedback and options for future services.