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Sharjah rolls out its 1st summer campaign

The first Sharjah Summer campaign was launched to coincide with the Eid holidays. The campaign displays a huge package of diverse activities and entertainment targeted at children and families.

There will be exclusive promotions offered by government entities, hotels, malls, travel agencies and airlines. The campaign, organized by a number of public and private sectors’ institutions under the umbrella of Sharjah Commerce and Tourism Development Authority (SCTDA), aims to bring a comprehensive tourism experience for residents and visitors alike.

SCTDA chairman Khalid Jasim Al Midfa said, “Ever since it was announced, the Sharjah Summer campaign managed to attract 28 contributors from different public and private sectors’ institutions.  More are expected to join during summer.”

The campaign’s vision, Al Midfa said, is to ensure residents and visitors enjoy their stay in the emirate and to attract tourism from the emirate and abroad.

To foster cultural experiences, the campaign has a bunch of educational and creative programmes and workshops targeting different age groups, adults and children. People with disabilities are not left out in this attempt too. Hotel and tourism sectors are offering huge discounts that range between 10 and 50 percent which also include travel and hotel reservations, health clubs, wedding parties and food.

Many tourism programmes include free transportation from and to Sharjah airport and hotels, and free entrance to entertainment programs in touristic places. There are also promotional programmes of some participants in Sharjah Summer Campaign that provide a free ride to the Eye of Emirates Wheel in Al Qasba.