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Hilton expands Marhaba service

In a bid to cater exclusively to its Middle Eastern and Muslim guests, Hilton this summer doubles number of properties offering its Marhaba service.

Middle East continues to be one of the world’s fastest-growing outbound travel markets; Germany alone is expected to receive 3.6 million visitors from the GCC annually by 2030*. In response to this, the Hilton Marhaba program is a tailored experience that will provide bespoke service such as Arabic-speaking front desk and concierge team members, in-room prayer mats upon request, daily Arabic coffee service, Middle Eastern breakfast delicacies, selection of Arabic TV channels and newspapers, and importantly, Halal food is available upon request.

Select Hilton properties across Europe are participating in the Marhaba program including: Hilton Frankfurt City Centre, Hilton Vienna, Hilton Molino Stucky, Hilton Munich Park, Hilton Baku, and  Hilton Evian les Bains and luxury hotel Conrad Algarve.

With outbound travel from the Middle East expected to grow exponentially in the coming decade, and expenditure from Gulf nationals traveling abroad set to increase by a significant 54% to over US$100 billion by 2018, Hilton recognizes importance of ensuring that guests-specific cultural needs.