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No-smoking policy at Coral Beach Resort Sharjah

The Coral Beach Resort Sharjah, managed by HMH – Hospitality Management Holding rolled-out a non-smoking policy to promote health and well-being.

Under the new initiative smoking is now strictly prohibited in all rooms. However, the hotel still has designated areas for smoking available to guests at the property, which are indicated by signs.

This new step is in line with Coral Beach Resort Sharjah’s continued commitment to offer its guests a healthy environment.

Haytham Aziz, General Manager, Coral Beach Resort Sharjah, said: “The Dubai Fitness Challenge was an excellent initiative to raise awareness about significance and benefits of regular fitness schedule and a healthy lifestyle. We believe, it is the perfect time for us to launch our non-smoking policy.”

HMH Hotels on growth track

Hotels operated by HMH – Hospitality Management Holding in UAE have recorded a positive year-to-date performance.

The Bahi Ajman Palace Hotel recorded a 23% growth in revenue, while Coral Beach Resort Sharjah and Coral Dubai Deira averaged between a five to 10% increase in revenue year-on-year.

Ferghal Purcell, COO of HMH, attributes this performance to a diversified and balanced business mix, as well as an increase in wholesale business. He said, “We have been witnessing positive trends with certain markets performing better than expected. There has been a very strong return of the wholesale market from the CIS and Europe including the Nordic and Baltic States, which helped boost the numbers. In addition, the GCC market remains very strong with very successful school holiday periods”.

Purcell further added, “Appropriately, a diversified and optimal business mix enabled us to drive improved revenue and profit outcomes. Our strategy has been to drive business across all verticals that has given us a steady mix of corporate, long-stay, leisure, e-commerce and FIT segment; which in turn has kept our figures firm.”

Talking about upcoming months, Purcell stressed, “In terms of future, we remain extremely bullish, as we try to maximize profits. To sustain our growth in a highly competitive environment, it is absolutely essential to have a stronger grip on our business. Besides existing markets, in-bound tourism to the Middle East from emerging markets is also growing rapidly and consistently, thanks to the vast global airline network, growth of low-cost carriers, outstanding communication services, etc. It represents undeniable opportunities for our brands as we are seeing a sizeable increase in the number of guests from emerging markets.”