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Air Arabia to showcase ‘Invest in Sharjah’

The ‘Invest in Sharjah’ brand is taking to the air following an agreement between Sharjah FDI Office (Invest in Sharjah) and Air Arabia.

As per the agreement, Air Arabia will place decals of the ‘Invest in Sharjah’ logo on its planes and operational hubs across multiple destinations in three continents, including GCC countries, India, Morocco and Europe.

HE Marwan bin Jassim Al Sarkal, CEO of the Sharjah Investment and Development Authority (Shurooq) said: “The airline is a true ambassador for investment promotion opportunities for the emirate. Its operational hubs are strategically located in the most highly active markets.”

The placement of the Invest in Sharjah logo on Air Arabia’s planes aims to raise awareness among investors about importance of the brand. The placement will also include Air Arabia’s three major operational hubs, which include Sharjah International Airport in Sharjah, Mohamed V International Airport in Casablanca, Morocco and Borg El Arab International Airport in Alexandria, Egypt.

For his part, Adel Al Ali, Group chief executive officer of Air Arabia, said: “All of Air Arabia’s planes flying to 13 destinations in India and 16 destinations in the Gulf, as well as our planes travelling to Morocco and Europe, will carry the Invest in Sharjah logo. I believe that this campaign will achieve very positive results as far as promoting Sharjah in three continents is concerned.”

The agreement between Shurooq and Air Arabia enhances the collaboration that started two years ago when both sides signed an MoU. The agreement was formulated to promote business projects and brands that started operations in Sharjah and which aimed to expand their presence globally.