A Signature Media Publication

Sabre revamps GetThere

Sabre Corporation is taking GetThere to the next level with the launch of a fast, design-led mobile experience.

The new improved app will provide business travellers a simple way to book and manage in-policy travel on the go.

The GetThere user experience team conducted qualitative usability research sessions to evaluate what travellers and travel managers want and need out of an online booking tool. The newly redesigned GetThere applied results to create a new travel experience offering a smarter in-policy booking decisions.

“Today’s business traveller wants convenience of self-service solutions. Our new traveller-centric design puts the user first with mobile capabilities and content that’s essential for a smarter travel program,” said Wade Jones, interim president of Sabre Travel Network.

The revamped GetThere offers travel managers more options to use fare rules to identify Out-of-Policy fares and control whether certain flights are displayed within search results.

Visa, a recent adopter of GetThere generated the company’s highest adoption rate and bookings in compliance. Prior to implementing GetThere, Visa had a very low adoption rate, hovering around 17% company wide. As an immediate result, online adoption increased to 70% within the first week of the GetThere launch.

ATM 2017 – The Industry Voices

Klaus Ehrenbrandtner – Austria National Tourist Office

Klaus Ehrenbrandtner

What’s new?

We will showcase popular, new destinations and holiday attractions. There will be a virtual reality video section powered by Samsung. Attendees can choose from a variety of 360 degrees VR video clips to dive into an Austrian holiday experiences.

How many years of participation?

We have been participating from the beginning

What is the value to your business?

It is the biggest travel trade show in the region and thus a perfect place to network. We look at it as a platform to get Austrian suppliers together with local travel trade.

In your view ATM means… interaction with everybody active in the travel trade in this region

Hassan Al Ibrahim – Qatar Tourism Authority

Hassan Al Ibrahim

What’s new?

We will be showcasing unique tourism offerings, including top quality luxury accommodation, cultural attractions, family entertainment, festivals and events, as well as shopping, dining and other leisure activities. Along with co-exhibitors, we are providing visitors with insights into the evolution of Qatar’s tourist attractions and services, focusing on cultural attractions and authentic hospitality.

In your view ATM means… a platform for Qatar to demonstrate its willingness and ability to offer innovative products for the regional market



Daniel Ponzo – Al Rostamani Travel and Holidays

Daniel Ponzo

What’s new?

We will present the second edition of our ART Signature Brochure for families and romantic getaways. We will also be expecting to enlarge our product portfolio this year

How many years of participation?

Personally, I have been attending it for few years now, since I was working in KSA and now UAE

What is the value to your business?

The show is a great opportunity to know new trends in technology, product and innovations. It also helps to share experiences, meet new people and suppliers. The show also gives attendees a chance to meet colleagues from the industry

In your view ATM means ………… collaboration and discovering something new every show. It is a unique event in the GCC that gets together professionals from all over the world to create something for the future of people in travel

His Excellency Faisal Al Nuaimi – Ajman Tourism Development Department (ATDD)

His Excellency Faisal Al Nuaimi

What’s new?

The show is a unique opportunity to highlight Ajman’s tourism attractions and hospitality offerings. We can showcase the Emirate both a destination of choice for many tourists from the Arab World and an important tourist destination globally. We are also optimistic about the launch of the newly opened Oberoi Beach Resort Al Zorah, which will be part of the Ajman Tourism stand at ATM. The Ajman Tourism Development Department (ATDD) is keenly interested in showcasing a number of Ajman’s major tourism projects and services. This is part of our strategic objectives in line with the Ajman Vision 2021.

How many years of participation?

Ajman Tourism will participate for the seventh year. The show also gives us an opportunity to enhance bilateral relations, engage with key industry leaders and tour operators in the region through a number of activities and meetings.

What is the value to your business?

ATM provides a unique opportunity for us to connect, network and share industry experience with others, helping us to raise the profile of our destination and harness strategic trade relationships within the industry. The event facilitates business-orientated events and meetings with representatives from various tourist destinations and travel and tourism agencies. We look forward to exploring latest trends and learning about tourism components in regional countries, adopting best practices and applying them to the tourism sector in Ajman with the aim of increasing tourism traffic and investment.

In your view ATM means ………… engaging with key investors in the travel industry, providing a unique opportunity to showcase a number of existing and upcoming tourism projects in Ajman.

Matthew Powell – Travelport

Matthew Powell

What’s new?

We will be showcasing the power of Travelport’s unique Travel Commerce Platform and how it powers technology solutions for the Middle East’s travel industry. Our stand will feature an array of interactive features including demo pods for visitors to experience technologies for themselves and learn more about latest developments including the partnership with IndiGo.

This year, Travelport will focus on introducing the complexity of Power of the Platform. We will be focusing on mobile and ways Travelport is leading digital transformation by connecting all people in travel with all people who travel. The consumerization of travel, driven by mobility and the expectations of the connected traveller will mean true winners in the future.

How many years of participation?

This is our ninth year at ATM.

What is the value to your business?

The event offers Travelport a chance to showcase technology that helps the industry further innovate and exceed the travel buyers’ needs and expectations.

In your view ATM means……. A world-class industry event that provides a perfect stage to highlight Travelport’s power of platform and reinforce its continued leadership in the Middle East

Daniel Naoumovitch – Sabre Travel Network, Middle East

Daniel Naoumovitch

What’s new?

We will be showcasing our New Sabre Red Workspace, the solution that will change the way travel companies work today. We will also be shedding light on two panel discussions – Blurring Lines in Online & Offline Travel: the session will explore the evolving world of travel, online and offline, and discuss the landscape and future of online travel in the region. The second session will be on Sabre hospitality solutions talking about digitalization and pitfalls of hotel websites. The session will highlight why so many hotel websites fail to drive traffic and conversion and what drives success in direct bookings.

How many years of participation?

We have been participating for 12 years

What is the value to your business?

We make sure we are present every year and showcase our latest innovations while we meet our customers and vendors

In your view ATM means….meeting all travel and tourism players under one roof to showcase our latest innovations and present what’s new in this sector

Mamoun Hmedan – Wego Middle East, North Africa and India

Mamoun Hmedan

What’s new?

Wego will be updating the industry on its position as the fastest loading mobile web site in the world, after rebuilding Wego’s static site pages using AMP (Accelerated Mobile Pages), combined with Progressive Web App (PWA). We will also be highlighting a new commitment to direct support of National Tourist Offices (NTOs) through a dedicated co-marketing campaign team, lead by Wego’s Graham Hills, chief strategic partnerships officer. Wego’s chief flights officer, Dean Wicks, will be sharing insights into radical changes in airfare conversions Wego has seen in the Middle East, the move from desktop to mobile purchases and extensive product updates.

How many years of participation?

We have been participating for five years

What is the value to your business?

The event has provided many opportunities for Wego by introducing industry partnership opportunities as well as an opportunity to share innovative ways we can support partners through our market strength, newly introduced innovations and above all, our engagement with travellers throughout the Middle East.

In your view ATM means…….It is the best opportunity to meet up with all local and global travel players sharing experiences under one roof. It is also impressive to see the footprint of digital/tech providers continuing to grow each year which reinforces our decision to focus on this market