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Basma Group, ARADA partner with Minor Hotels

Basma Group and ARADA have inked a management agreement with Minor Hotels to launch the Anantara Sharjah Resort. Scheduled to open in mid-2020, the Anantara Sharjah Resort will offer 233-keys across a range of accommodation options including Deluxe Rooms and Luxury Suites.

Facilities will include multiple dining options with a specialty restaurant, a male and female spa and wellness centre, a kids’ club, a swimming pool and a ballroom able to accommodate up to 540 guests for a banquet.

The Emirate recorded a 17% rise in tourist numbers in 2016, compared to 2016, according to statistics released in April by the Sharjah Commerce and Tourism Development Authority (SCTDA).

The Anantara Sharjah Resort is co-owned by Basma Group and ARADA, with the latter playing a developer management role in the delivery of the property.

Minor Hotels currently operates 13 properties in the Middle East across four of its brands – Anantara, AVANI, Tivoli and Oaks – and has a further strong pipeline in the region across these four brands. In total, the company currently operates 39 properties in 12 countries around the world.

Sharjah rolls out its 1st summer campaign

The first Sharjah Summer campaign was launched to coincide with the Eid holidays. The campaign displays a huge package of diverse activities and entertainment targeted at children and families.

There will be exclusive promotions offered by government entities, hotels, malls, travel agencies and airlines. The campaign, organized by a number of public and private sectors’ institutions under the umbrella of Sharjah Commerce and Tourism Development Authority (SCTDA), aims to bring a comprehensive tourism experience for residents and visitors alike.

SCTDA chairman Khalid Jasim Al Midfa said, “Ever since it was announced, the Sharjah Summer campaign managed to attract 28 contributors from different public and private sectors’ institutions.  More are expected to join during summer.”

The campaign’s vision, Al Midfa said, is to ensure residents and visitors enjoy their stay in the emirate and to attract tourism from the emirate and abroad.

To foster cultural experiences, the campaign has a bunch of educational and creative programmes and workshops targeting different age groups, adults and children. People with disabilities are not left out in this attempt too. Hotel and tourism sectors are offering huge discounts that range between 10 and 50 percent which also include travel and hotel reservations, health clubs, wedding parties and food.

Many tourism programmes include free transportation from and to Sharjah airport and hotels, and free entrance to entertainment programs in touristic places. There are also promotional programmes of some participants in Sharjah Summer Campaign that provide a free ride to the Eye of Emirates Wheel in Al Qasba.