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Jeddah gets a taste of Sri Lanka

Jeddah played host to Sri Lanka Tourism Promotion Bureau’s promotional roadshow in the Kingdom of Saudi Arabia. The roadshow held at Radisson Blu witnessed a delegation of Sri Lanka Tourism officials, as well as Sri Lanka’s hotels and tourism stakeholders. The event was held as part of an on-going effort to develop number of tourists visiting the island from the GCC. This Tourism Promotion event attracted up to 75 of the leading travel and tourism companies in the city.

The road show comprised of 14 industry partners from Sri Lanka-based aviation, tourism and hospitality entities including; Movenpick Hotel Colombo, Centauria Travels, Asian Adventures, Holiday Park, Walkers Tours, Exotic Global Holiday, Lanka Holidays.net, Figco Lanka Holidays Private Ltd, World Travel Center, NKAR, Explore The Wonders, Sunway Holidays, Air Arabia and Sri Lanka Airlines.

As part of the promotional activities, Jeddah-based tourism professionals were provided latest information and updates on Sri Lanka’s touristic offerings through presentations, workshops and a series of business development meetings.

Madubhani Perera, Director/Marketing, Sri Lanka Tourism Promotion Bureau said: “Sri Lanka is one of the preferred destinations for Gulf tourists as we offer a distinctive, adventure-packed, eco-friendly, family-focused experience and offering. The country also has many reasons for KSA families to return to Sri Lanka again and again.”

During 2017, Sri Lanka received a total of 35,481 tourists from KSA region. Sri Lanka aims to double these numbers and achieve 20% increase from KSA region by the end of 2018. Saudi Arabia make up the largest number of G.C.C. tourists to Sri Lanka followed by Oman and UAE as second and third largest number of GCC tourists to Sri Lanka.

The Sri Lanka Tourism roadshow delegates will continue its promotional activities as they participate in Jeddah International Travel and Tourism Exhibition.

Sri Lanka targets GCC tourists with regional roadshows

The Sri Lanka Tourism Promotion Bureau will kick off the promotional roadshow that will witness a delegation of Sri Lanka Tourism officials, as well as hoteliers and tourism stakeholders, visit the cities of Kuwait, Bahrain, Oman and Qatar.

This is part of an on-going effort to develop a number of tourists visiting the island from the four GCC cities. The tourism promotion roadshows kicked off in Kuwait and will continue to other GCC cities until 18 October 2017 and is expected to attract up to 50 leading travel and tourism companies in each of the cities.

A total of 19 industry partners from Sri Lanka-based tourism and hospitality entities will join the roadshow including; Aitken Spence Travels, Araliya Green Hills Hotel, Asian Adventures Travel Management Company, B.O.C Travels, Diethelm Travel Group, Exotic Global Holidays, Figco Lanka Holidays, Fun Holidays, Hamoos Travels, Hayleys Tours, Jetwing Travels, Mandarina Colombo Hotel, Weligama Bay Marriott Resort & Spa, Movenpick Hotel Colombo, NKAR Travels & Tours, Sunway Holidays, Tangerine Tours, Viluxur Holidays and World Travel Center Colombo.

As part of the promotional activities, Kuwaiti, Bahraini, Omani and Qatari travel agents and tourism professionals will be provided information and updates on Sri Lanka’s touristic offerings through presentations, workshops and a series of business development meetings.

Madubhani Perera, Director – Marketing commented: “Sri Lanka is one of the preferred destinations for Gulf tourists as we offer adventure-packed, eco-friendly, family-focused experiences and offering. With our rich heritage and culture, year-round schedule of festivals and special events, numerous parks and eco-centers, luxury resorts and wellness centres, the country has many reasons to keep attracting GCC families.”

During 2016, Sri Lanka received a total of 107,635 tourists from Middle East region – which comprised 13,268 from Oman, 5726 from Kuwait, 2887 from Bahrain and 1709 from Qatar. The tourism authority aims to double these numbers and achieve a 20% growth from Middle East region.

Saudi Arabia makes up the largest number of GCC tourists to Sri Lanka followed by Oman  and UAE as second and third largest number of GCC tourists to Sri Lanka.