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British Airways partners with The White Company

British Airways announced a partnership with luxury lifestyle brand – The White Company.

The British retailer will supply bedding and amenity kits in Club World as part of the airline’s GBP 400 million customer investment plan.

Later this year, the new Club World amenity kits come in a designed bag from The White Company and contain products from the retailer’s ‘Restore & Relax Spa Collection’.

The airline is also introducing a number of measures on board to maximise available shut-eye time for customers in Club World. Breakfast cards will also be given out so customers can select if they wish to be woken for breakfast and if so, what they would like. In autumn a new restaurant-style premium dining service will begin in Club World, with display trolleys allowing customers to select dishes from a choice of starters and desserts.