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Entertainment line-up for Abu Dhabi Summer Season

Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) recently announced the programme of this year’s edition of Abu Dhabi Summer Season. The season will be held from 20 July to 20 August 2017.

The tourism authority has come together with MBC Group, YAK Events, Wizcraft International, Bidaya Media and Oberoi Middle East Events to provide the season’s theatrical performances, shows and mall activations.

HE Saif Saeed Ghobash, director general TCA Abu Dhabi, said: “Abu Dhabi Summer Season is one of our anchor events and underpins the emirate’s credentials as a premium leisure destination. It forms part of our long-term entertainment and cultural event planning process designed to incentivise private sector involvement in event development while building international awareness of the emirate’s appeal.”

The first quarter of 2017 have seen hotel guest arrivals in the emirate rise by four percent compared to 2016 and particular emphasis will be placed on marketing this year’s summer season in the key markets of India and across the GCC to further boost the impressive rise in hotel guests.

Tom and Jerry will be live on stage for 10 performances in Abu Dhabi city and Al Ain. The cartoon characters will also appear in a week-long series of events in an Abu Dhabi malls. Characters from popular television series ‘Iftah Ya Simsim’ will also be making an appearance this. There will also be a Broadway-style Bollywood show ‘Balle Balle The Big Fat Indian Wedding’ in Abu Dhabi city and Al Dhafra. To celebrate India’s 70th Independence Day, a world-famous Bollywood star will be appearing at the du Forum in Abu Dhabi on 18 August 2017.