A Signature Media Publication

Abu Dhabi to host FIFA Club World Cup mobile roadshows

Abu Dhabi will play host to two mobile roadshows celebrating the 14th edition of the FIFA Club World Cup.

The road shows will take place  at Bawadi Mall in Al Ain from 6-8 July 2017 and return from 3  5 August 2017. The event is organised by Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi), in partnership with MBC Group, Alchemy Project, YAK Events and Oberoi Middle East Event.

The road shows are being organised in anticipation of The FIFA Club World Cup 2017. The World Cup will witness teams from around the world compete at Zayed Sports City Stadium in Abu Dhabi and Hazza Bin Zayed Stadium in Al Ain from 6 – 16 December 2017.

The mobile roadshows feature a series of activation’s that will challenge sports enthusiasts through football trivia competitions and interactive skill-based activities.

Overview of Abu Dhabi Summer Season 2017

The Tom & Jerry performance lined up

This year’s Abu Dhabi Summer Season 2017 will kick off from 20 July until 20 August 2017.

The month-long event will have entertaining shows and theatrical performances, themed-mall activations, promotions and prizes for the entire family.

Organised by the Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi), in partnership with event companies MBC Group, Alchemy Project, YAK Events, Bidaya Media, Summit Events and Oberoi Middle East Events, Abu Dhabi Summer Season will cater for both residents and tourist alike. Some of the event line-ups are mentioned below:

Hollywood superstar and comedian Mike Epps makes his Middle East debut at Al Raha Beach Hotel Theatre on 18 August, bringing to the capital a night of laughter and good cheer. From 14 July to 20 August 2017, spending AED 200 or more at any of the participating malls enters one into the weekly raffle for five brand new BMW luxury cars. Tom and Jerry will be live on stage in Abu Dhabi and Al Ain along with the interactive Cheese Maze at Dalma Mall in Abu Dhabi.

A brand new Iftah Yah Sim Sim, written in Arabic, will be sure to keep up the entertainment value. Children will also have a chance to meet and interact with their favourite characters after the show, honing in their creativity with arts and crafts workshops. For Bollywood fans, to celebrate India’s 70th Independence Day, Namaste Abu Dhabi, starring Salim-Sulaiman will showcase a journey of Bollywood melodies at Emirates Palace on 18 August.

Teenage Mutant Ninja Turtles Michelangelo, Donatello, Raphael, and Leonardo will be Bawadi Mall from 9-12 August 2017. Masha and the Bear will have performance featuring more than 30 ice-skaters, dancers and acrobats on 28 -29 July at the Zayed Sports City Ice Rink.

Entertainment line-up for Abu Dhabi Summer Season

Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) recently announced the programme of this year’s edition of Abu Dhabi Summer Season. The season will be held from 20 July to 20 August 2017.

The tourism authority has come together with MBC Group, YAK Events, Wizcraft International, Bidaya Media and Oberoi Middle East Events to provide the season’s theatrical performances, shows and mall activations.

HE Saif Saeed Ghobash, director general TCA Abu Dhabi, said: “Abu Dhabi Summer Season is one of our anchor events and underpins the emirate’s credentials as a premium leisure destination. It forms part of our long-term entertainment and cultural event planning process designed to incentivise private sector involvement in event development while building international awareness of the emirate’s appeal.”

The first quarter of 2017 have seen hotel guest arrivals in the emirate rise by four percent compared to 2016 and particular emphasis will be placed on marketing this year’s summer season in the key markets of India and across the GCC to further boost the impressive rise in hotel guests.

Tom and Jerry will be live on stage for 10 performances in Abu Dhabi city and Al Ain. The cartoon characters will also appear in a week-long series of events in an Abu Dhabi malls. Characters from popular television series ‘Iftah Ya Simsim’ will also be making an appearance this. There will also be a Broadway-style Bollywood show ‘Balle Balle The Big Fat Indian Wedding’ in Abu Dhabi city and Al Dhafra. To celebrate India’s 70th Independence Day, a world-famous Bollywood star will be appearing at the du Forum in Abu Dhabi on 18 August 2017.